About Supercycle

After spending a decade helping some of the biggest brands launch and grow on Shopify, three things became very clear to us.

First, the only way these businesses could grow was by making and selling more stuff. When growth depends on endless consumption, incentives can become perverse.

Second, their own customers were now reselling those products to each other on Vinted, Depop, and eBay, directly competing with the brands themselves.

Third, even the pioneers trying to break this cycle, like Rent the Runway, were stuck fighting retail margin problems while carrying tech company costs.

So we built Supercycle: the circular commerce engine for Shopify. We make it easy for merchants to rent, resell, and run product-as-a-service without friction. More revenue per product means brands grow with less waste and less manufacturing. We work with circular startups and global icons alike, helping them ditch the old linear make > sell > dump mindset.

When our merchants thrive, the circular economy scales, and that’s where you come in.