Orders served the last economy. Cycles power the new one.
Yesterday's strategies create today's problems
Ryan - CEO Supercycle
Your products. Your customers. But….not your margin?
Sarah - CFO
CAC is creeping up again… we’re at ~$78 a head now (was ~$55 not long ago). LTV is sliding the other way. Paying more, getting less. Not a great feeling
Mike - Customer Experience Lead
Got 3 DMs today asking where they can resell their old pieces. Had to send them to Vinted. Hate that we’re just letting that loyalty walk out the door. How many aren't even asking?
Emma - Merchandising Director
Sell-through is slowing even with heavier discounts. Last season’s stuff is flying around on Depop way before we even get chance to put it on sale.
Jon - Head of Sustainability
Commercial won’t let me push the peer-to-peer resale page because it’s not as profitable as ‘buy new’. So we’re talking circularity in public, but it’s basically invisible in our own business.
Alex - Growth Marketing Manager
We’re pumping more into ads every month but repeat orders are flat. Feels like we’re funding the first sale and then customers just… disappear to eBay.
