Our manifesto.

People want change.

Life shifts — kids grow, interests evolve, homes change — but our things stay fixed.

Ownership has been the default, and with it: waste, regret, and unused products gathering dust.

People want flexibility without the burden of buying. They want less waste.

They want circularity.

Merchants who embrace circularity win.

Circular models attract new customers, unlock recurring revenue, and transform returns into profit.

Regulations are tightening, peer-to-peer marketplaces are rising, and customer expectations are outpacing traditional retail.

Adopting circularity isn’t just a challenge — it’s an opportunity.

We exist to make that transition seamless.

We’re building the future of circular on the following beliefs.

Profit and sustainability can align.

Merchants can grow by earning more per product instead of making more products. Commercial viability is the engine that makes circularity scale.

Circular models belong with the merchant.

Owning the model means owning the customer relationship and protecting revenue. We remove the complexity so merchants can run circular operations themselves.

Sales and circular must live together.

Buying, renting, subscribing, and reselling should sit in one unified experience — within a merchant’s existing tech stack. That’s how conversion rises and friction falls.

No two merchants are the same.

Their products, operations, and brand experiences are unique. Circular tools must adapt to them — with fast, turnkey features and flexible APIs when needed.

Committed to making circular commerce the future.

Ryan, Arthur, and Marc

Co-Founders

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